Will the next generation of digital platforms be built using No-Code?
It may sound paradoxical, but we are entering an era where you can code with no code. By ‘you’ that means you, the non-coder. Instead of being cheeky and saying “learn to code” to those non-techies who lose their jobs, we may end up starting to say “learn to no-code” with a degree of sincerity in the future.
What Is No-Code?
The newly-minted No-Code Movement is synonymous with the Maker Movement, which gained prominence in the late 2000s as platforms like Etsy entered the mainstream and the concept of ‘Maker Labs’ started to popup, giving virtually anyone access to a 3D Printer. Both have their roots in the 70s, a time when craftsmanship was limited to physical tools and coding itself was a novel concept.
Now, No-Coders are popping up everywhere, building apps and sparking businesses out of virtually nothing more than a concept. The net effect is to bring the capital cost of building a ‘code business’ down and make digital entrepreneurship more accessible for everyone on the planet.
No Code – The History
“Low-Code” and “No-Code” have roots that go back to the ’70s. The concept of developing application-based programming ‘without code’ comes up in books dating back to the ’80s. Many, however, consider Lotus 1-2-3 and Microsoft Excel to be the original ‘No-Code applications.’
From Wordstar (followed by Microsoft Word) in the 80s, to WebMagic (followed by Frontpage) in the ’90s, came WordPress in the 2000s – a major innovation in non-code-based web applications.
Since that point in time, many other HTML/CSS based GUI editors have come out. The web has exploded in popularity. But these are mostly related to the creation of webpages.
Today we are talking about Airtable (No-Code databases), Zapier (No-Code automation), Bubble (No-Code marketplaces), and Makerpad (No-Code tutorials) being used to create next-gen digital platforms and business models.
No Code – The Innovation
If non-coders (designers, creatives, entrepreneurs) can use No-Code tools to create the back-end of their digital ideas, then they can compete with VC-funded startups worldwide without themselves needing to raise VC funds. That is a huge innovation in the market.
But the real innovation seems to be the inter-connectivity of multiple No-Code apps coming together to build the plumbing of platforms that can themselves scale.
As we see meta-innovations like AI (Artificial Intelligence), blockchain, and others scale into the market, it is essential that platforms can integrate them without needing to rebuild the technological plumbing itself.
No-Code platforms like have an API Connector, for example. This can be used to connect to 3rd party services, pre-built algorithms, and other advanced technologies.
No Code – The Technology
While No-Code applications themselves lower the barriers for non-techies to build applications, that doesn’t mean they are simple applications to build.
Airtable, for example, has raised $1.4B to date. Bubble has raised $106M to date. Zapier reached a $5B valuation in Q1 ’21. These are advanced and very valuable technology companies that many people (even inside technology) have never heard of.
If you search Google for patents by these companies, nothing much comes up. So what have they built that is so valuable technologically?
What makes these apps different is the philosophy behind them, not so much the technology.
The entire premise is to wrap the complexity of the technology at the platform level – both from the front-end and back-end perspective – in the style of drag-and-drop applications that non-coders can learn to use and eventually build entire applications on. Naturally, high-level coders will build in and on-top of these apps as well, just not exclusively.