Social commerce is no doubt taking off, becoming an ever-increasing % of global eCommerce sales each year; more recently, growth in the American market has began to take off. In many ways, the opposite can… Read More »Social Commerce & Web 3 Outlook
The emergent ‘social commerce‘ market has a lot of moving pieces and key themes, which makes it difficult to distill into simplified strategies, especially for brands. This post takes a look at Little Red Book… Read More »Instagram, Shoppable Streams & RED
Livestreaming/Live Shopping are an emerging theme in the social commerce market.””Live” has the potential to reinvigorate the ‘brand experience’ on multiple different fronts. But what governs such “experiences” – ultimately, is it more about the… Read More »Live Commerce, Influencers & Conversion
This post shows some specific examples of Live Shopping events by various big brands over the last few years. The market broadly categorized as ‘social commerce‘ has several sub-layers within it: Different ‘Live Shopping’ Formats… Read More »Live Shopping, Video Commerce & More
What is the correlation between? Commerce relies on trust, which is why building a community around a brand is becoming increasingly more important. We recently discussed how livestreaming can be used as a way to… Read More »Livestreams, Community & Commerce
Whether out of necessity or desire, what happens when we need to find that one professional who can help us out of a big hole, or move to the next level, and we don’t know… Read More »Alchemy, Trust & Local Professionals
Social Commerce is a $3 Trillion up-and-coming opportunity for brands by 2026, $8.5 Trillion by 2030 (Statista). Commerce on North American platforms like TikTok Shop, Meta Shops, and YouTube Shopping are off to red-hot starts… Read More »Brands, Digital Ads & Social Commerce
With the advent of social commerce – coupled with an explosion of ‘live commerce‘ platforms – it seems apt to do a quick Business Model Case Study about the Home Shopping Network (HSN), the pioneer… Read More »Home Shopping Network (HSN) – Business Model Case Study
In an earlier post we asked, is social commerce the next eCommerce? The answer is probably and potentially a resounding yes. Social commerce is not social media, it is the next iteration of the eCommerce market… Read More »Social Commerce Business Model Canvas
There are signs that the answer is yes. 80% of social media marketers think customers will purchase goods more often directly from social apps than from the platform of brands or third-party e-commerce portals in… Read More »Is Social Commerce the next eCommerce?