eCommerce – Retail
With the advent of social commerce – coupled with an explosion of ‘live commerce‘ platforms – it seems apt to do a quick Business Model Case Study about the Home Shopping Network (HSN), the pioneer… Read More »Home Shopping Network (HSN) – Business Model Case Study
There are signs that the answer is yes. 80% of social media marketers think customers will purchase goods more often directly from social apps than from the platform of brands or third-party e-commerce portals in… Read More »Is Social Commerce the next eCommerce?
‘Retail is detail’ they say. Nowadays, the level of detail for retail businesses is staggering given the mix between physical and digital channels. Omnichannel (bricks & mortar, eCommerce, etc. ) is the buzzword de jour… Read More »Retail Business Model – 2023 Outlook
eCommerce boomed in the big DTC (Direct-to-Consumer) years, but as we enter the years ahead the business model is under pressure. Rising Customer Acquisition Costs (CAC) and shifts in consumer sentiment relative to rising interest… Read More »Business Model Canvas – eCommerce DTC
Sentiment Analysis – voodoo or invaluable? Let’s look at some Analytics and Insights into why Sentiment Analysis can be a valuable tool in relation to the business model. The breadth and depth of possible applications… Read More »Analytics – Sentiment Analysis for Brands