Customer Validation
When modelling out any idea or business, there are various layers – from concept through to execution – that must be tested. Once a new or novel Value Proposition is established, it must be tested… Read More »Customer Validation
Business Modelling
Customer Acquisition Cost (CAC)
Most ‘Business Modelling‘ fails because either (a) outlandish predictions for revenue growth are made or (b) little thought is given to Customer Acquisition Costs (CAC) thus creating very inflated margin expectations. The CAC ultimately eats… Read More »Customer Acquisition Cost (CAC)
Community CAC (Customer Acquisition Cost)
We see the explosion of ‘community’ everywhere around brands. The sudden desire for every brand of every type to create a ‘community’ is both a short-term trend and a long-term shift. Few can create –… Read More »Community CAC (Customer Acquisition Cost)
Referral Data
Intuitively, many small business owners and entrepreneurs know that referrals drive growth and long-term profitability. No business wants to be stuck on the merry-go-round of needing to always acquiring new customers to stay afloat. But… Read More »Referral Data
Predictive Analytics
Predictive Analytics is a red hot area that touches on Statistics and Data Science, with a touch of human intuition. From a Business Modelling perspective, Predictive Analytics can add more precision and scale to the… Read More »Predictive Analytics
Value Proposition
At the heart of the Business Model Canvas is the ‘Value Proposition.’ The way that the Value Proposition is defined can determines the way that the rest of the Canvas is filled out. Glossing over… Read More »Value Proposition
ARPU, CAC, LTV
‘Business Modeling’ is a somewhat ambiguous term that could be framed in several different ways depending on the type and stage of business you are modelling. Here we look at Unit Economics from a strategy… Read More »ARPU, CAC, LTV
Business Modelling – Definition and Process
‘Business Modelling’ is a somewhat ambiguous term that could be framed in several different ways depending on the type and stage of business you are modelling. While there is no official business modelling process, we… Read More »Business Modelling – Definition and Process
Key Components of the Business Model Canvas
In 2010, Alex Osterwalder and an online community of co-creators developed, designed, and launched the book ‘Business Model Generation.’ In just under a decade, the book has revolutionized, for many, the way that we plan,… Read More »Key Components of the Business Model Canvas