We see the explosion of ‘community’ everywhere around brands. The sudden desire for every brand of every type to create a ‘community’ is both a short-term trend and a long-term shift. Few can create –… Read More »Business Modelling – Community CAC
Intuitively, many small business owners and entrepreneurs know that referrals drive growth and long-term profitability. No business wants to be stuck on the merry-go-round of needing to always acquiring new customers to stay afloat. But… Read More »Business Modelling – Referral Data
Predictive Analytics is a red hot area that touches on Statistics and Data Science, with a touch of human intuition. From a Business Modelling perspective, Predictive Analytics can add more precision and scale to the… Read More »Business Modelling – Predictive Analytics
At the heart of the Business Model Canvas is the ‘Value Proposition.’ The way that the Value Proposition is defined can determines the way that the rest of the Canvas is filled out. Glossing over… Read More »Business Modelling – Value Proposition
‘Business Modelling’ is a somewhat ambiguous term that could be framed in several different ways depending on the type and stage of business you are modelling. Here we look at Unit Economics from a strategy… Read More »Business Modelling – ARPU, CAC, LTV
‘Business Modelling’ is a somewhat ambiguous term that could be framed in several different ways depending on the type and stage of business you are modelling. While there is no official business modelling process, we… Read More »Business Modelling – Definition and Process
In 2010, Alex Osterwalder and an online community of co-creators developed, designed, and launched the book ‘Business Model Generation.’ In just under a decade, the book has revolutionized, for many, the way that we plan,… Read More »Key Components of the Business Model Canvas