Using the Customer Development model by Steve Blank, how do the cashflow projections look compared to a typical model. The reality of entrepreneurship is more like getting on the highway in a fast car and… Read More »Customer Development – Cashflow Forecast
Using the Customer Development framework to validate a new or emerging business model helps streamline the process. What we want is proof points and evidence to push ahead in order to minimize risks and maximize… Read More »Customer Development Framework – BM Validation
When modelling out any idea or business, there are various layers – from concept through to execution – that must be tested. Once a new or novel Value Proposition is established, it must be tested… Read More »Customer Validation Process
Customer Acquisition Costs (CAC) Data and Trends. Most ‘Business Modelling‘ fails because either (a) outlandish predictions for revenue growth are made or (b) little thought is given to Customer Acquisition Costs (CAC) thus creating very… Read More »Analytics – Customer Acquisition Cost (CAC)
Should we build a community for a brand? We see the explosion of ‘community’ everywhere around brands. The sudden desire for every brand of every type to create a ‘community’ is both a short-term trend… Read More »Community CAC (Customer Acquisition Cost)
Intuitively, many small business owners and entrepreneurs know that referrals drive growth and long-term profitability. No business wants to be stuck on the merry-go-round of needing to always acquiring new customers to stay afloat. But… Read More »Analytics – How Referrals Drive Growth
Predictive Analytics is a red-hot area that touches on Statistics and Data Science, with a touch of human intuition. From a Business Modelling perspective, Predictive Analytics can add more precision and scale to the modelling… Read More »Predictive Analytics
At the heart of the Business Model Canvas is the ‘Value Proposition.’ The way that the Value Proposition is defined can determines the way that the rest of the Canvas is filled out. Glossing over… Read More »Value Proposition Process
‘Business Modeling’ is mocking-up a business. The goal is to model it, test it, then scale it. Unit Economics is at the absolute heart of this process. Here we look at Unit Economics from a… Read More »ARPU, CAC, LTV
Business Modelling is mocking-up a business. The goal is to create a model, test it, and scale it. While there is no official business modelling process, we look at some of the tools and concepts… Read More »Business Modelling Process