Using the Customer Development model by Steve Blank, how do the cashflow projections look compared to a typical model. The reality of entrepreneurship is more like getting on the highway in a fast car and… Read More »Customer Development – Cashflow Forecast
Using the Customer Development framework to validate a new or emerging business model helps streamline the process. What we want is proof points and evidence to push ahead in order to minimize risks and maximize… Read More »Customer Development Framework – BM Validation
When modelling out any idea or business, there are various layers – from concept through to execution – that must be tested. Once a new or novel Value Proposition is established, it must be tested… Read More »Customer Validation
Most ‘Business Modelling‘ fails because either (a) outlandish predictions for revenue growth are made or (b) little thought is given to Customer Acquisition Costs (CAC) thus creating very inflated margin expectations. The CAC ultimately eats… Read More »Customer Acquisition Cost (CAC)
We see the explosion of ‘community’ everywhere around brands. The sudden desire for every brand of every type to create a ‘community’ is both a short-term trend and a long-term shift. Few can create –… Read More »Community CAC (Customer Acquisition Cost)
Intuitively, many small business owners and entrepreneurs know that referrals drive growth and long-term profitability. No business wants to be stuck on the merry-go-round of needing to always acquiring new customers to stay afloat. But… Read More »Referral Data
Predictive Analytics is a red hot area that touches on Statistics and Data Science, with a touch of human intuition. From a Business Modelling perspective, Predictive Analytics can add more precision and scale to the… Read More »Predictive Analytics
At the heart of the Business Model Canvas is the ‘Value Proposition.’ The way that the Value Proposition is defined can determines the way that the rest of the Canvas is filled out. Glossing over… Read More »Value Proposition
‘Business Modeling’ is a somewhat ambiguous term that could be framed in several different ways depending on the type and stage of business you are modelling. Here we look at Unit Economics from a strategy… Read More »ARPU, CAC, LTV
‘Business Modelling’ is a somewhat ambiguous term that could be framed in several different ways depending on the type and stage of business you are modelling. While there is no official business modelling process, we… Read More »Business Modelling – Definition and Process