One of the Categories for Business Model Analytics is Channels. It fits into the thesis around CLV (Customer Lifetime Value), whereby the best marketing Channels are identified to optimize CAC vs. LTV. Contextualizing Channel Analytics… Read More »Business Model Analytics – Channels
One of the Categories for Business Model Analytics is Retention. It fits into the thesis around LTV/CLV (Customer Lifetime Value), whereby New Customers who become Repeat Customers will drive the majority of sales into the… Read More »Business Model Analytics – Retention
A lot of SMBs go from year to year without insights into the core drivers of ‘Customer Value’ beneath the typical revenue and margin P&L items. Small & Medium Businesses have to oscillate between in-house… Read More »Measuring Customer Value
Predictive Analytics is a red hot area that touches on Statistics and Data Science, with a touch of human intuition. From a Business Modelling perspective, Predictive Analytics can add more precision and scale to the… Read More »Predictive Analytics
‘Business Modeling’ is a somewhat ambiguous term that could be framed in several different ways depending on the type and stage of business you are modelling. Here we look at Unit Economics from a strategy… Read More »ARPU, CAC, LTV
Business Model + Analytics. We hear lots about business models (especially on this site!) and lots about analytics in the business world. But what do Business Model Analytics themselves look like? The frequently discussed Business… Read More »Business Model Analytics
‘Loyalty’ is a soft word in business – similar to ‘culture’ and ‘leadership’ – in that we intuitively know it matters but have difficulty quantifying how much it matters. A new era of metrics, modeling,… Read More »Loyalty Metrics – Customer Retention and Valuation
CBCV (Customer-Based Corporate Valuation) is a new concept that hybridizes marketing + finance concepts to help measure customer data and act on it. The area of business valuations has always been a challenging field, especially… Read More »Finance – CBCV