Predictive Analytics is a red-hot area that touches on Statistics and Data Science, with a touch of human intuition. From a Business Modelling perspective, Predictive Analytics can add more precision and scale to the modelling… Read More »Predictive Analytics
‘Business Modeling’ is mocking-up a business. The goal is to model it, test it, then scale it. Unit Economics is at the absolute heart of this process. Here we look at Unit Economics from a… Read More »ARPU, CAC, LTV
Business Model + Analytics. We hear lots about business models (especially on this site!) and lots about analytics in the business world. But what do Business Model Analytics themselves look like? Business Model Analytics The… Read More »Business Model Analytics
‘Loyalty’ is a soft word in business – similar to ‘culture’ and ‘leadership.’ Yet we intuitively know it matters but have difficulty quantifying how much it matters. A new era of metrics, modeling, and accounting… Read More »Loyalty Metrics – Customer Retention and Valuation
CBCV is the (r)evolution in finance. It marries marketing & finance concepts to better understand & predict customer behaviors. The area of business valuations has always been a challenging field, especially given the increasing digitization… Read More »Finance – CBCV