Analytics

‘Loyalty’ is a soft word in business – similar to ‘culture’ and ‘leadership’ – in that we intuitively know it matters but have difficulty quantifying how much it matters. A new era of metrics, modeling,… Read More »Loyalty Metrics – Customer Retention and Valuation

CBCV (Customer-Based Corporate Valuation) is a new concept that hybridizes marketing + finance concepts to help measure customer data and act on it. The area of business valuations has always been a challenging field, especially… Read More »Finance – CBCV