Most ‘Business Modelling‘ fails because either (a) outlandish predictions for revenue growth are made or (b) little thought is given to Customer Acquisition Costs (CAC) thus creating very inflated margin expectations. The CAC ultimately eats… Read More »Customer Acquisition Cost (CAC)
How much do Fintechs pay to acquire customers? The answer is “depends” … let’s look at the perceived factors that affect Customer Acquisition Cost (CAC) for digital banks+ . And why that number remains so… Read More »Analytics: Fintech Customer Acquisition Cost
Customer Acquisition Costs (CAC) are arguably the most important dimensions of the retail business model. Without a solid grasp on them, most are doomed to fail. eCommerce and Retail business models have already been under… Read More »Analytics: eCommerce Customer Acquisition Cost
One of the Categories for Business Model Analytics is Behavioural. It fits into the thesis around CLV (Customer Lifetime Value), whereby the behaviours of the most loyal and highest-spending customers are identified and extrapolated into… Read More »Business Model Analytics – Behavioural
One of the Categories for Business Model Analytics is Channels. It fits into the thesis around CLV (Customer Lifetime Value), whereby the best marketing Channels are identified to optimize CAC vs. LTV. Contextualizing Channel Analytics… Read More »Business Model Analytics – Channels
One of the Categories for Business Model Analytics is Retention. It fits into the thesis around LTV/CLV (Customer Lifetime Value), whereby New Customers who become Repeat Customers will drive the majority of sales into the… Read More »Business Model Analytics – Retention
A lot of SMBs go from year to year without insights into the core drivers of ‘Customer Value’ beneath the typical revenue and margin P&L items. Small & Medium Businesses have to oscillate between in-house… Read More »Measuring Customer Value
Predictive Analytics is a red hot area that touches on Statistics and Data Science, with a touch of human intuition. From a Business Modelling perspective, Predictive Analytics can add more precision and scale to the… Read More »Predictive Analytics
‘Business Modeling’ is a somewhat ambiguous term that could be framed in several different ways depending on the type and stage of business you are modelling. Here we look at Unit Economics from a strategy… Read More »ARPU, CAC, LTV
Business Model + Analytics. We hear lots about business models (especially on this site!) and lots about analytics in the business world. But what do Business Model Analytics themselves look like? The frequently discussed Business… Read More »Business Model Analytics