Sentiment Analysis – voodoo or invaluable? Let’s look at some Analytics and Insights into why Sentiment Analysis can be a valuable tool in relation to the business model. The breadth and depth of possible applications… Read More »Analytics – Sentiment Analysis for Brands
The Founder is a ‘based-on-a-true-story’ 2017 Hollywood film about the rise of Ray Kroc and the McDonald’s empire. While it a presents many insights + ethical dilemmas, it also offers a unique glimpse into how… Read More »Analytics – Menus & Restaurants
Customer Acquisition Costs (CAC) Data and Trends. Most ‘Business Modelling‘ fails because either (a) outlandish predictions for revenue growth are made or (b) little thought is given to Customer Acquisition Costs (CAC) thus creating very… Read More »Analytics – Customer Acquisition Cost (CAC)
How much do Fintechs pay to acquire customers? The answer is “depends” … let’s look at the perceived factors that affect Customer Acquisition Cost (CAC) for digital banks+ . And why that number remains so… Read More »Analytics: Fintech Customer Acquisition Cost
Customer Acquisition Costs (CAC) are arguably the most important dimensions of the retail business model. Without a solid grasp on them, most are doomed to fail. eCommerce and Retail business models have already been under… Read More »Analytics: eCommerce Customer Acquisition Cost
Intuitively, many small business owners and entrepreneurs know that referrals drive growth and long-term profitability. No business wants to be stuck on the merry-go-round of needing to always acquiring new customers to stay afloat. But… Read More »Analytics – How Referrals Drive Growth
One of the Categories for Business Model Analytics is Behavioural. It fits into the thesis around CLV (Customer Lifetime Value), whereby the behaviours of the most loyal and highest-spending customers are identified and extrapolated into… Read More »Business Model Analytics – Behavioural
One of the Categories for Business Model Analytics is Channels. It fits into the thesis around CLV (Customer Lifetime Value), whereby the best marketing Channels are identified to optimize CAC vs. LTV. Contextualizing Channel Analytics… Read More »Business Model Analytics – Channels
One of the Categories for Business Model Analytics is Retention. It fits into the thesis around LTV/CLV (Customer Lifetime Value), whereby New Customers who become Repeat Customers will drive the majority of sales into the… Read More »Business Model Analytics – Retention
A lot of SMBs go from year to year without insights into the core drivers of ‘Customer Value’ beneath the typical revenue and margin P&L items. It’s time to stop thinking of customers as expenses… Read More »Analytics – Measuring Customer Value