Sentiment Analysis – voodoo or invaluable? Let’s look at some Analytics and Insights into why Sentiment Analysis can be a valuable tool in relation to the business model. The breadth and depth of possible applications… Read More »How Valuable is Sentiment Analysis for Brands?
Imagine you were an emerging retail brand in a hot consumer category. Would you rather have your product placed in the primo retail space at a high-traffic store – or – would you rather have… Read More »Analytics – Is Top SEO Positioning the New Prime Retail Space?
Most ‘Business Modelling‘ fails because either (a) outlandish predictions for revenue growth are made or (b) little thought is given to Customer Acquisition Costs (CAC) thus creating very inflated margin expectations. The CAC ultimately eats… Read More »Customer Acquisition Cost (CAC)
How much do Fintechs pay to acquire customers? The answer is “depends” … let’s look at the perceived factors that affect Customer Acquisition Cost (CAC) for digital banks+ . And why that number remains so… Read More »Analytics: Fintech Customer Acquisition Cost
Customer Acquisition Costs (CAC) are arguably the most important dimensions of the retail business model. Without a solid grasp on them, most are doomed to fail. eCommerce and Retail business models have already been under… Read More »Analytics: eCommerce Customer Acquisition Cost
One of the Categories for Business Model Analytics is Behavioural. It fits into the thesis around CLV (Customer Lifetime Value), whereby the behaviours of the most loyal and highest-spending customers are identified and extrapolated into… Read More »Business Model Analytics – Behavioural