No longer is $TWTR a valid Ticker on the public markets. As of yesterday, Elon Musk has taken Twitter private. (KaboomPics thumb) Below is a ‘Business Model Vision’ based on where the company ends its… Read More »Twitter Business Model
Phase 1 was MySpace. Phase 2 was Facebook. Now we are entering Phase 3, where a sense of authenticity and connection reigns supreme over click-bait, likes, and followers. A set of new Social Apps are… Read More »Business Model Trends – Social Apps 3.0
Most ‘Business Modelling‘ fails because either (a) outlandish predictions for revenue growth are made or (b) little thought is given to Customer Acquisition Costs (CAC) thus creating very inflated margin expectations. The CAC ultimately eats… Read More »Customer Acquisition Cost (CAC)
Community is the next major Business Model Thrust in the next few years, similar to how social networks were about a decade ago. The difference is that most of the early-stage social networks incentivized industrialized… Read More »Community is the Next Business Model Thrust
We see the explosion of ‘community’ everywhere around brands. The sudden desire for every brand of every type to create a ‘community’ is both a short-term trend and a long-term shift. Few can create –… Read More »Community CAC (Customer Acquisition Cost)
Intuitively, many small business owners and entrepreneurs know that referrals drive growth and long-term profitability. No business wants to be stuck on the merry-go-round of needing to always acquiring new customers to stay afloat. But… Read More »Referral Data
Twitter was recently purchased by the eccentric and iconoclastic billionaire Elon Musk and a syndicate of investors for $44B. The premise of the purchase? Freedom of speech and Business Model Innovation (BMi). The non-censorship has… Read More »Business Model Innovation – Twitter Blue