The war for Ad Revenues is heating up and Apple (Ticker: AAPL) is entering into the ring in a big way. The recent iOS 14 Privacy Update has dinged competitors Meta (Facebook) and Google, and… Read More »Apple Search Ads Business Model
The early Twitter business model shift has sparked the conversation of who owns what on social. In the old (free) model, you are the product because advertisers make the rules. In the new (subscription) model,… Read More »New Media Business Model
No longer is $TWTR a valid Ticker on the public markets. As of yesterday, Elon Musk has taken Twitter private. (KaboomPics thumb) Below is a ‘Business Model Vision’ based on where the company ends its… Read More »Twitter Business Model
Make social media more social! Phase 1 was MySpace. Phase 2 was Facebook. Now we are entering Phase 3, where the structure of social media as we know it is set to change. A set… Read More »Business Model Trends – Social Apps 3.0
Customer Acquisition Costs (CAC) Data and Trends. Most ‘Business Modelling‘ fails because either (a) outlandish predictions for revenue growth are made or (b) little thought is given to Customer Acquisition Costs (CAC) thus creating very… Read More »Analytics – Customer Acquisition Cost (CAC)
Community is the next major Business Model Thrust in the next few years, similar to how social networks were about a decade ago. The difference is that most of the early-stage social networks incentivized industrialized… Read More »Community is the Next Business Model Thrust
Should we build a community for a brand? We see the explosion of ‘community’ everywhere around brands. The sudden desire for every brand of every type to create a ‘community’ is both a short-term trend… Read More »Community CAC (Customer Acquisition Cost)
Intuitively, many small business owners and entrepreneurs know that referrals drive growth and long-term profitability. No business wants to be stuck on the merry-go-round of needing to always acquiring new customers to stay afloat. But… Read More »Analytics – How Referrals Drive Growth
Twitter was recently purchased by the eccentric and iconoclastic billionaire Elon Musk and a syndicate of investors for $44B. The premise of the purchase? Freedom of speech and Business Model Innovation (BMi). The non-censorship has… Read More »Business Model Innovation – Twitter Blue