Video is becoming more and more prominent as a communications method on the Internet. Cottage industry YouTubers, Instagrammers, and TikTokers have become celebrities in niche industries on the back of their video content. Many YouTube… Read More »Video Ads Business Model
Social Proof is the trust built in a brand or individual based on what others say about it. It could be customer testimonials/reviews, a celebrity endorsement, an expert’s stamp of approval, an article in the… Read More »Social Proof Strategy
How does ‘Search Intent’ influence strategy? The simple answer is that by understanding what consumers are searching for – or even better what they will be searching for – the easier it is to position… Read More »Strategy – Search Intent
Podcasting – what was a ‘niche pursuit’ several years ago is becoming Big Business. If you are either running – or thinking about running – a podcast, there is money to be made. But the… Read More »Podcast Business Model
Google has an iron grip on the global Search market with over 90%+ market share. Can that ever change? In this version of Business Model Vision we look at some peripheral market and technological developments… Read More »Search Engine Business Model
Standing there in the store – or staring at a homepage online – how do you choose what you are going to choose? In this article, we look at the Business Model of Choice. The… Read More »How to Choose What to Choose – Behavioral Science
Imagine you were an emerging retail brand in a hot consumer category. Would you rather have your product placed in the primo retail space at a high-traffic store – or – would you rather have… Read More »Analytics – Is Top SEO Positioning the New Prime Retail Space?
Is a photo just a photo or is a photo a piece of art – how do you know? To look into the Business Model Vision behind photography we must analyze the entire value chain… Read More »Photography Business Model
The war for Ad Revenues is heating up and Apple (Ticker: AAPL) is entering into the ring in a big way. The recent iOS 14 Privacy Update has dinged competitors Meta (Facebook) and Google, and… Read More »Strategy – Apple Search Ads
The early Twitter business model shift has sparked the conversation of who owns what on social. In the old (free) model, you are the product because advertisers make the rules. In the new (subscription) model,… Read More »New Media Business Model