What are creative markets? . Normally, when we think about the term “markets” we think in terms of verticals, TAM (Total Addressable Market), CAGR (Cumulative Annual Growth Rate) and future expected market size. But how… Read More »Creative Markets & Talent Sourcing
The emergent ‘social commerce‘ market has a lot of moving pieces and key themes, which makes it difficult to distill into simplified strategies, especially for brands. This post takes a look at Little Red Book… Read More »Instagram, Shoppable Streams & RED
‘Video SEO’ is about to become paramount to ‘SEO’ (Search Engine Optimization). Google’s search results are now showing TikTok results in the search, a result of the TikTok-Google partnership announced last year. An example from… Read More »YouTube, TikTok & Video SEO
Social Proof is defined as a herd-psychology mechanism, whereby people tend to follow what others in their ‘tribe’ have already done. More succinctly, it is a ‘strength in numbers’ idea. In the digital world, specifically… Read More »Social Proof, Reviews & Video Commerce
Search is BIG business. Look no further than Google’s business model. From billions and billions of innocuous and sometimes random strings of keywords comes Ads, and those Ads produce $Billions for Google each quarter. They… Read More »Search, AI & Product Discovery
Whether out of necessity or desire, what happens when we need to find that one professional who can help us out of a big hole, or move to the next level, and we don’t know… Read More »Alchemy, Trust & Local Professionals
Google is the dominant search platform (by far). In the über-competitive Video Ads market, Tiktok is number one. What happens if the two start to join forces? ‘Social Search’ emerges. Search Ads Future? Video+ Gen… Read More »Tiktok + Google: Social-Video Search
In a recent post, we looked at the Digital Agency business model and some of the cracks that have emerged due to market + technological forces. The Fractional CMO (Chief Marketing Officer) model has emerged… Read More »Fractional CMO Business Model
The Digital Agency business model is under pressure. A mix between technology and churn (due to misaligned incentives) are taking the punch out of a lot of digital agencies who have thrived over the last… Read More »Digital Agency Business Model
Video is becoming more and more prominent as a communications method on the Internet. Cottage industry YouTubers, Instagrammers, and TikTokers have become celebrities in niche industries on the back of their video content. Many YouTube… Read More »Video Ads Business Model