Google is the dominant search platform (by far). In the über-competitive Video Ads market, Tiktok is number one. What happens if the two start to join forces? ‘Social Search’ emerges. Search Ads Future? Video+ Gen… Read More »Tiktok + Google: Social-Video Search
In a recent post, we looked at the Digital Agency business model and some of the cracks that have emerged due to market + technological forces. The Fractional CMO (Chief Marketing Officer) model has emerged… Read More »Fractional CMO Business Model
The Digital Agency business model is under pressure. A mix between technology and churn (due to misaligned incentives) are taking the punch out of a lot of digital agencies who have thrived over the last… Read More »Digital Agency Business Model
Video is becoming more and more prominent as a communications method on the Internet. Cottage industry YouTubers, Instagrammers, and TikTokers have become celebrities in niche industries on the back of their video content. Many YouTube… Read More »Video Ads Business Model
Social Proof is the trust built in a brand or individual based on what others say about it. It could be customer testimonials/reviews, a celebrity endorsement, an expert’s stamp of approval, an article in the… Read More »CRO Social Proof
How does ‘Search Intent’ influence strategy? The simple answer is that by understanding what consumers are searching for – or even better what they will be searching for – the easier it is to position… Read More »SEO Search Intent
Podcasting – what was a ‘niche pursuit‘ several years ago is becoming Big Business. If you are either running – or thinking about running – a podcast, there is money to be made. But the… Read More »Podcast Business Model
Google has an iron grip on the global Search market with over 90%+ market share. Can that ever change? In this version of Business Model Vision we look at some peripheral market and technological developments… Read More »Search Engine Business Model
Standing there in the store – or staring at a homepage online – how do you choose what you are going to choose? In this article, we look at the Business Model of Choice. The… Read More »Design – How to Choose What to Choose
Imagine you were an emerging retail brand in a hot consumer category. Would you rather have your product placed in the primo retail space at a high-traffic store – or – would you rather have… Read More »Analytics – Is Top SEO Positioning the New Prime Retail Space?