Business Model Canvas – Fashion 2.0

Sassy. Sexy. Sustainable That’s the future of fashion. And in this post we are going to see how Business Model Innovation (BMi) is the mechanism to bring it back there.

original LumosForBusiness Blog – 2013

Fashion Business Model

If you have a passion for fashion, there are a thousand little niches that need to be looked after, don’t swing for the fences.

Here are some of sources of inspiration and trends for the Fashion Business Model in 2024:


  • The Hardest Things Are The Most Worthwhile

“building a business and building a (fashion) brand is the hardest thing you will ever do … but it is also the greatest personal development journey you will ever go on” TikTok via @raphyybabyy


“The quality of clothing has declined significantly over the past few decades, as fast fashion has raced to the bottom to offer lower and lower prices”

*Additional Context – Sustainable Fashion Business Model


“While margins for listed luxury companies averaged about 20 per cent in 2022 and 2023, “for 2024, we estimate there will be about 30 basis points of margin pressure,” said Zuzanna Pusz, analyst at UBS.”

*Additional Context – Luxury, CAC & The Next Farfetch

Fashion 2.0 Business Model Canvas

A business model is defined as:

“the rationale of how an organization creates, delivers and captures value.” 

Alex Osterwalder et al invented the Business Model Canvas to help individuals and organizations conceptualize how to analyze, create, and develop business models.

Key Components of the Business Model Canvas

Value Proposition

  • Socially-driven, e-commerce experiences and community interactions
  • Brand support and page setup
  • Content curation and style sourcing
Business Model Canvas - Fashion 2.0

More Fashion Posts:

Sustainable Fashion Business Model

Farfetch Business Model

Vintage Fashion Resale Business Model

eCommerce Business Model