Social Proof is the trust built in a brand or individual based on what others say about it. It could be customer testimonials/reviews, a celebrity endorsement, an expert’s stamp of approval, an article in the… Read More »Social Proof Strategy
How does ‘Search Intent’ influence strategy? The simple answer is that by understanding what consumers are searching for – or even better what they will be searching for – the easier it is to position… Read More »Strategy – Search Intent
Podcasting – what was a ‘niche pursuit’ several years ago is becoming Big Business. If you are either running – or thinking about running – a podcast, there is money to be made. But the… Read More »Podcast Business Model
Google has an iron grip on the global Search market with over 90%+ market share. Can that ever change? In this version of Business Model Vision we look at some peripheral market and technological developments… Read More »Search Engine Business Model
A lot of the consensus these days is that ‘ideas are overrated, execution is all that matters,’ or some iteration of that. The market is thus saturated with a multitude of experts in various disciplines… Read More »Strategy – Big Ideas Win
Even defining “Digital Art” is a difficult task, let alone trying to determine where the industry is going. Thumb: KaboomPics Getting a glimpse into the Business Model Vision surrounding Digital Art requires a deep look… Read More »Digital Art Business Model
NFTs are a scam! They’re the future! Meet in the middle? Let’s dig into the technology that underpins NFTs and try to determine some future paths for the industries being built on top of the… Read More »New Tech – NFTs (Non-Fungible Tokens)
The traditional Payments Stack is the product of decades of technological and business model innovation (BMi). Over the last decade+, we have seen a slew of ‘disruptors’ enter the Payments industry, including (but not limited… Read More »Alternative Payments Business Model
Standing there in the store – or staring at a homepage online – how do you choose what you are going to choose? In this article, we look at the Business Model of Choice. The… Read More »How to Choose What to Choose – Behavioral Science
Imagine you were an emerging retail brand in a hot consumer category. Would you rather have your product placed in the primo retail space at a high-traffic store – or – would you rather have… Read More »Analytics – Is Top SEO Positioning the New Prime Retail Space?