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Video Ads Business Model

Video is becoming more and more prominent as a communications method on the Internet. Cottage industry YouTubers, Instagrammers, and TikTokers have become celebrities in niche industries on the back of their video content. Many YouTube… Read More »Video Ads Business Model

Social Proof Strategy

Social Proof is the trust built in a brand or individual based on what others say about it. It could be customer testimonials/reviews, a celebrity endorsement, an expert’s stamp of approval, an article in the… Read More »Social Proof Strategy

Podcast Business Model

Podcasting – what was a ‘niche pursuit’ several years ago is becoming Big Business. If you are either running – or thinking about running – a podcast, there is money to be made. But the… Read More »Podcast Business Model