A new breed of strategy frameworks, including – Business Model Canvas, 4 Steps to the Epiphany, and Crossing the Chasm – are fuelling category creators. These frameworks are more synonymous with digital markets and platformized models.
Both upstarts and incumbents are looking at strategies to increase their market share in traditional markets.
Companies of all shapes and sizes are linking their strategy to innovation and assumptions about new future markets.
Companies with a culture of innovation and bountiful resources are looking at opportunities to move into adjacent markets.