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Strategy for the Digital Economy

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Business Model Innovation – Sonder

Sonder is a hybrid between Airbnb and hotels. What started out as Flatbook in 2012, a service where they marked-up sublet apartments in Montreal on Airbnb, was rebranded to Sonder in 2016 and now wort…

August 9, 2019 BMi

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The Next-Generation Workforce

The Millennials (those born between 1980 and 1996) and Generation Z (those born between 1997 and today) will comprise 50% of the global workforce by 2020 and 70% by 2025. Given the profound difference…
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MARKETS

How does Digital change Markets?