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May 6, 2019

Business Model Canvas – Etsy

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A business model is defined as:

“the rationale of how an organization creates, delivers and captures value.” 

Alex Osterwalder et al invented the Business Model Canvas to help individuals and organizations conceptualize how to analyze, create, and develop business models. Business Model Canvas

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ETSY BM CANVAS

Written in 2013 on the old Lumos blog

Value Proposition

High-quality handmade products made by artisans & small merchants from almost 200 countries

No sign-up fee, simple-to-setup eCommerce page for small businesses

Largest online community of handmade goods in the world

FULL SIZE PDF

“Etsy exists to help small businesses grow in this big, globalized world – their mission is to ‘enable folks to making a living making things, and reconnect makers with buyers.”

Original LFB Post (2013)

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