A business model is defined as:
“the rationale of how an organization creates, delivers and captures value.”
Alex Osterwalder et al invented the Business Model Canvas to help individuals and organizations conceptualize how to analyze, create, and develop business models.
CROWDFUNDING BM CANVAS
Written in 2012 on the old Lumos blog
Raise money from family, friends and social networks, all online with minimal effort compared to the traditional process
Transparent, horizontal funding mechanism, anybody can do it