May 6, 2019

Business Model Canvas – ASTA for Artisans (Brazil)

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A business model is defined as:

“the rationale of how an organization creates, delivers and captures value.” 

Alex Osterwalder et al invented the Business Model Canvas to help individuals and organizations conceptualize how to analyze, create, and develop business models.


Written in 2012 on the old Lumos blog

Value Proposition

High-quality, handmade artisan products from women in low-income Brazilian communities

First door-to-door network of impactful products in Brazil

Network-driven business where all parties benefit

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“In Brazil, in particular, the need for impact-driven entrepreneurs is especially high, as social problems touch almost every level of the Brazilian society. While many people around the world have put Brazil on their radar because of its rapid rise in (GDP) growth, the real stories worth telling are happening on the ground thanks to a new generation entrepreneurs. One such story revolves around Alice Freitas and the creation of ASTA Networks, the first door-to-door network of products made by Brazilians from low-income communities.”

Original LFB Post (2012)

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