Below is a conversation around the Hubdot KT (Kitchen Table) with Simona Barbieri, Founder and Creative Director of Hubdot. We talk about the story of the Lumos-Hubdot connection, the Hubdot vision/brand/business model, and how to scale a company without compromising its social impact and values.
After reading the Etsy Business Model blog in June of 2013, Simona and I got in touch over Skype and began constructing the Hubdot business plan based on a vision to deliver both long-term impact and profit without compromising the soul of the business.
The Dots communicate an intent. They allow individuals attending a Hubdot event to share their mindset in the moment, rather than their corporate/personal labels. Instead of saying “my name is X and I am Y” to open a conversation, you would say ‘today I’m a Yellow Dot, can you help me with my idea to …” This is a powerful way to make unique connections (ie. Alchemy), and get over all the traditional anxieties that come at networking events.
Hubdot is in more than 22 global cities, has delivered more than 200 experiences, and reached more than 21,000 people. The company is in the process of launching ‘Powered By Hubdot‘ for Corporates and Brands, globally. The company is revolutionizing the way we connect with each other to unlock Alchemy in a modern, hyper-connected world.